Services

Does this Sound Familiar?

• You’re watching competitors with inferior work win better projects through stronger marketing.
• The ups and downs of lead flow and market instability make it hard to feel confident about the future.
• You rely on referrals for a significant portion of your leads.
• You want to retain top-tier subcontractors, but it’s hard to promise consistent work.
  You’re ready to grow, but not ready to hire a full time senior marketer.
• You’ve spent money on big promises from agencies, and still don’t know what’s truly effective.

What if you could…

• Have a clear marketing roadmap designed specifically for custom home builders.
• Ditch the guesswork and track your return on marketing in real-time, giving you the confidence to invest more in what works and cut what doesn’t.
• Protect your team’s livelihood by creating more year-round stability and insulation from market shifts.
• Say “no” to projects that don’t align with your quality standards, because you have enough of the right clients in your pipeline.
• Scale at your own pace, while still honoring the values and personal touch that set you apart.
• Unify your website, social media, and ads under one strategic plan – no more disconnected campaigns.

What You Get

A Relationship That Grows With You

Marketing is like building a home—you need an architect to design the vision and a general contractor to oversee execution. I tailor each engagement to meet your specific needs, whether that means crafting high-level strategic blueprints, stepping in to manage day-to-day marketing tasks, or blending both approaches. We’ll pick and choose what serves you best, and adjust as your marketing develops.

Unlimited Access

All ongoing engagements include unlimited 24/7 access to me via phone or email. I’ll respond within 24 hours, but more often within 90 minutes during business hours. When you need feedback on a proposal, input on a supplier call, or a quick pivot in strategy, I’m here.

Two Modes of Support (Often Used in Tandem)

1. Marketing Architect (Advisor)
   • • Vision & Roadmap: We begin by clarifying your goals and the “blueprint” for how to reach them. From brand positioning to channel strategy, I’ll help you create a cohesive strategy before you throw money down a leaky funnel.
     • Neutral Third Party: I’m never incentivized to sell you tactics you don’t need. This means you get neutral, expert advice you can trust.
     • Focus & Simplicity: We’ll cut through the noise and prioritize the marketing plays that truly build trust with custom home buyers, realtors, and architects.
       
2. Marketing GC (Fractional CMO)
   • • Implementation Oversight: I’ll assemble (and manage) the right mix of marketing specialists—copywriters, PPC pros, designers—just like a general contractor lines up the right trades.
     • Hands-On Project Management: From systems setup to campaign troubleshooting, I’m ready to roll up my sleeves when needed to keep progress on track.
     • Team Leadership: As a Fractional CMO, I fill that leadership gap until you’re ready to hire a full-time marketing manager. My role is to oversee the big picture, coordinate the details, and ensure quality across all marketing efforts.

Typical Deliverables (Customized to Your Needs)

While every engagement is unique, here are some of the common elements we may include:

• Discovery & Roadmap:
• • In-depth, first-month assessment of your current marketing.
  • A collaborative “working strategy” document that evolves as we learn more.
  • Defined goals, clear KPIs, and a budget roadmap.
• Regular Check-Ins & Accountability:
  • Weekly or bi-weekly calls (you choose the cadence).
  • Structured assignments with due dates—so everything stays on schedule.
  • Consistent tracking of progress and roadblocks.
• KPI Dashboard & Analytics:
  • Setup or refinement of Google Analytics, Tag Manager, and other tracking tools.
  • A custom KPI dashboard giving you real-time insights into costs, leads, and ROI.
  • Guidance on reading and leveraging metrics to make smart marketing decisions.
• Network of Specialists:
  • Access to my vetted roster of freelancers, and unbiased recommendations of agencies and software.
  • I don’t whitelabel services for markups or commissions, so my recommendations remain in your best interest.
• Execution & Asset Creation:
  • Hands-on help with things like website optimization, campaign builds, content marketing, or copywriting.
  • Review of proposals, designs, and marketing materials—ensuring everything aligns with your brand and goals.
• Systems & Processes:
  • Set up or refine your internal marketing “infrastructure”: shared folders, logins, analytics dashboards, and standard operating procedures.
  • Documentation of repeatable processes to streamline your future marketing efforts.
• Ongoing Strategy & Adaptation:
  • We’ll systematically expand and improve each aspect of your marketing—search optimization, social, email, PR, partnerships—based on performance and priorities.
  • Continuous feedback loops: adjusting channels and tactics as we uncover what truly moves the needle.

Why It’s Different

I’m not an agency trying to sell services you may not need, nor a traditional consultant who only hands you a plan and walks away. I blend the strategic vision of an architect with the practical grit of a GC. This means:

• You own the strategy (not me or a third party).
• No wasted budgets on shiny tactics that don’t move the needle.
• Clarity and trust that your marketing is being built on a solid foundation, not just pretty packaging.

The Bottom Line

We craft this relationship to fit your business today—and grow alongside you. Whether you lean on me as your Marketing Architect, Marketing GC, or both, you can count on expert guidance, transparency, and a collaborative partner committed to seeing your custom-building business flourish.

Pricing & Terms

Advisory engagements start around $2,000/mo for a minimum of six months. While my scope can range from single advising sessions to full marketing management, most engagements will ideally transition to ongoing advisory services.

If you added four $1M projects, a year’s engagement would be 0.6% of the additional revenue.

Guarantee

My professional relationships are much more valuable than any monthly contract that we will sign. If we start working together, and you’re unsatisfied for any reason within the first 3 months, I will refund the past month.

Who I’m Not a Good Fit For

If don’t you see yourself here, I am still happy to schedule a call with you. I can give you some recommendations for finding freelancers or agencies. In exchange, I will ask you to give me some feedback. Honest negative feedback is hard to get.

To-Do List:

I’m not selling simple execution for people who’s marketing is a list of administrative tasks. I highly recommend using UpWork – I have several freelancers that I can recommend!

Small Budget:

If my fees would take up most of your marketing budget, a quick consultation might be a better fit. Or, honestly, ask AI for some quick advice—it’s free and surprisingly helpful.

Big Budget:

If your business is doing over $20M a year, you’re ready for a full-time marketing executive. I can help you figure out who to hire, what to look for, and assist with onboarding. Focus on their results instead of certifications. If Google teaches it, it’s easy to outsource. This hire can either skyrocket your revenue or waste your time, and it’s not always easy to tell which at first. If your job post doesn’t get much traction, I feel like recruiters are underrated.

Easy Button:

I also won’t sell from a menu of cookie-cutter marketing services. If you’re looking for an “easy button” solution, consider hiring a full-service agency. I can help you review proposals, and I know some great agencies in Asheville, Greenville, and the builder space (no referral fee involved). If you want extra peace of mind, I’m happy to jump in and review their work after a few months. If they’re a good agency, they’ll have a great strategy, and I won’t be necessary. One thing I would do is keep ownership of as much data and as many accounts as possible – GA4, website, CRM, emails, etc.

Schedule A Call

Interested in working together? Schedule a call below to determine if we are a good fit, or feel free to reach out here with any other questions.